Add the new audience brought in by the host, and you’ve got a substantial increase in comments, likes, and saves. The fun, fresh content created by a creative influencer or a skilled expert drives a ton of engagement with your following. Whether it is a product promotion, a brand awareness campaign, or a brand engagement you’re after, the sense of urgency will get the audience to act in your favor. The limited time frame during which an influencer or a community member is running the brand’s IG account creates a sense of urgency and pushes the audience to act fast. Put the limit to something, and suddenly, everyone wants it. Talking about skipping a couple of steps in the sales funnel, right? This is why IG takeovers are one of the most efficient ways to market your brand on IG. Hosts’ flowers are directed to the brand’s account where they get to learn about a brand from a trusted source. IG takeovers allow brands to get introduced to a new audience quickly and almost effortlessly. Audiences love the fresh content and perspective and would follow the influencers they trust any brand account they suggest, while the brands and influencers are getting a ton of engagement and brand promotion. The reason IG Takeovers have been adopted as a regular marketing strategy by almost every IG business account is that it just works. There are different variations in terms of access, form, and duration, but the basic premise is the same. Instagram Takeover is a popular form of Instagram marketing where an influencer, industry expert, employee, or community member takes over a brand’s IG account for a certain time period. Brands big and small are partnering with big and micro-influencers to execute takeovers in numerous ways and formats, depending on their end goals.
The new and exciting trend took roots, and eight years later, we’ve got Instagram takeovers as one of the pillars of a solid IG marketing strategy. In 2012 Instagram introduced a strategy that could help big brands leverage the influencers to get their message out there and earn more social proof and get an even bigger following and audience. The following hacks are a sure way to help you understand, plan, execute, and learn from your IG takeover. Are you trying to maximize the potential of your Instagram efforts by launching an IG takeover strategy? We’ve got the ultimate guide that can help you navigate the IG takeover environment and get the best results ASAP.